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37) 47% of businesses emphasize marketing as their top growth strategy. 

Small business trends show us that companies are becoming more aware of the importance of advertising. Roughly 47% of them plan to invest in marketing efforts, followed by the 33% whose primary focus is developing strategic alliances with business partners.

38) Only 64% of small businesses have their own website. 

We live in a digital world. It’s almost unthinkable that a firm could function without a website these days, and yet more than one-third do. Most companies, regardless of which industry they operate in, can benefit from advertising their business online. Given that a lack of marketing strategy is a major contributing factor to the small business failure rate, creating a website is a necessity.

39) 92% of business owners believe having their own website contributes effectively to their digital marketing strategy. 
(Iron Paper)

Fortunately, while not all owners have a website, most understand that their business needs one. This shows a certain willingness to adapt to modern times and invest more resources into advertising.

40) 31% of small business owners identify driving sales as their top marketing goal. 

The average small business revenue depends largely on sales, so most firms are making this their priority in the near future. This is followed by 24.6% of businesses, which are focusing on boosting customer engagement and retention, and 17.1% that want to build brand awareness. Finding the time and resources to build a good marketing campaign can be tricky for most owners. However, the efforts tend to pay off in the long run.

41) 70-80% of people research a small business before visiting or making a purchase. 
(Blue Corona)

Most successful small businesses understand that customers these days need to research a company before they feel confident about making a purchase. One of the easiest ways for people to look into your business is to check out your website and social media profiles, then read the reviews left by other customers. Investing in marketing can help you present your firm in the best possible light and make it easy for consumers to trust you.

42) 61% of small businesses invest in social media marketing. 

Considering the number of small businesses in the US, social media marketing can be a great way to stand out from the crowd. Most of your customers tend to have accounts on platforms like Instagram, Facebook, and Twitter. If your company doesn’t, you’ll struggle to compete. A solid social media strategy can help you inform your customers about important deals or events, and can also serve as an easy way to get in touch.


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Nowadays, marketing plays a key role in companies' success. As there is a big competition almost in each field of activity, hence it is necessary to promote your business. In my opinion, each company should go digital and have its own website. The topic of marketplace website development has become very popular for the past few years, 'cause Internet has become an integral part of our lives.

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