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frankzappa

6. Start with a narrow focus first and expand : 10 Business Tips for New Entrepreneurs

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6. Start with a narrow focus first and expand

Amazon didn’t start as the everything store. It started as a simple bookstore. And they slowly expanded into toys and other products as time went on to expand their business. That’s how you build a general business. One of the most important business tips is to always start with a narrow focus and expand into relevant verticals as you scale. By having a narrow focus, you can build a loyal audience who knows what to expect from you. It also gives you a well-defined audience to make your marketing easier. For example, you can start a women’s fashion store. At first maybe you sell apparel. But eventually you can expand into shoes, jewelry, fashion accessories, or beauty. Or you can go in a different direction and expand into men’s fashion and children’s fashion. Both types of online stores make sense and have natural vertical complements. But first, you do should aim to have a big audience and loyal shoppers. You need to know that there’ll be demand for the verticals you do eventually expand into. 

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