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17. Invest in Online Marketing, 18. Invest in a Certificate of Deposit for Lower Risk & 19. Invest in Search Engine Optimization for Your Website : Top 25 Investment Strategies

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17. Invest in Online Marketing

Kosei Okubo, CEO, Founder’s Guide

Online marketing is growing by leaps as the number of people using the internet has grown substantially. More than 90 percent of the United States population uses the internet, and it’s believed these users have made a purchase online at least once. To help your business grow, it’s important to set aside a portion of your capital for online marketing. This investment will go a long way as it allows you a wider reach and most of your target audience is on the internet.

18. Invest in a Certificate of Deposit for Lower Risk

Melissa St. Clair, Owner, Paper Chaser

Pay yourself first. It’s a statement you hear from business coaches, finance gurus and small business owners alike. Not all small business savings or checking accounts earn interest, or if they do, the interest earning rate is very low. Opening a certificate of deposit (CD) is a way to save money at a higher interest rate, compared to your regular savings or checking account. Also, it’s great for conservative investors who don’t want to take high risks. Watch for special promotions from your financial institutions and set up a short or long-term CD to save money for your business’s future.

19. Invest in Search Engine Optimization for Your Website

Shawn Breyer, Owner, Breyer Home Buyers

Small businesses should invest in assets that continue to produce revenue for them over the long-term. Most people will buy Google AdWords or Facebook Ads for their marketing. Usually, however, they have a one-time opportunity to produce a return. When you stop spending money on them, they stop producing leads for your business. Compare that to investing in search engine optimization (SEO) for your website instead. When you stop spending money on SEO services, your site will still be ranking high for your keywords, and you’ll still be getting organic leads from SEO for months or years after you stop spending money on that. With investing in SEO, you have created an asset that will continue to produce leads and income for your business for a long time.


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