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11. Invest in Your People, 12. Setup Automatic Investments into Low-fee Index Funds & 13. Invest in Product Offering and Revenue Channels : Top 25 Investment Strategies

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11. Invest in Your People

John Evarts, CFO & COO, Mediafly

As a small business owner, each hiring decision is a step change in the trajectory of your business, for better or worse. The best investments we can make are those that ensure we are able to both attract and retain the best person for every position. Whether that means investing precious time to interview enough people to hire the best-fit candidate, investing your energy to provide guidance and support or investing limited financial resources to craft the perfect compensation and benefits package or optimal workspace. The investments you make in your people can provide more return than any other investment.

12. Setup Automatic Investments into Low-fee Index Funds

Michael Wittmeyer, CEO & Co-founder, JM Bullion

The simplest and most effective investment strategy for small business owners is to set up automatic investments into low-fee index funds. As a business owner, your energy is largely preoccupied by your company, and it is unlikely you have time to spare for researching and evaluating specific stocks or bonds. By setting up automatic investments, you will dollar-cost average into low-fee index funds, which is a proven method for long-term returns. This strategy also allows you to stay as emotionless as possible with your investing because there is no reason to ever look at day-to-day performance given you aren’t making any day-to-day decisions. Many investors get into trouble when they watch their investments rise and fall daily as they run the risk of letting their emotions cloud their long-term strategy.

13. Invest in Product Offering & Revenue Channels

Kyle Baptist, Founder & CEO, Marconi Beach Outfitters

Small businesses investments in product offering will increase revenue and profit. Start by looking at the five top-selling products your company offers and expand on those offerings. Know your customers’ needs and find a way to cater to those needs. It may need a lot of brainstorming and require a high initial investment, but the return and increase in profits will all be worth it.


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