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68. Filter Out Annoying Referral Spam

Referral spam occurs when spammers trick Google Analytics into reporting referrals that never actually happened.

It’s annoying. And it skews your Google Analytics data.

Here’s what it usually looks like in Google Analytics:

referral spam

These ‘ghost referrals’ leave you with inaccurate reports.

Fortunately, it’s pretty straightforward to filter them out and clean up your stats.

Here’s how to do it.

69. Track Outbound Links with Event Tracking

The more knowledge you have about how users are interacting with your site the better, so it’s worth setting up event tracking for outbound links.

event tracking

If you’re sending someone a lot of referral traffic, then they’ve probably noticed that already. So, they should be pretty receptive to outreach.

70. Make it Ridiculously Easy (AND Appealing) To Share Your Content

Social media doesn’t have a direct influence on rankings.

BUT, it does help to spread your content and get it in front of potential linking eyeballs.


Social traffic may also have an indirect impact on factors that do influence rankings, such as:

  • Traffic/buzz;
  • Brand searches;
  • Typed in URL searches;
  • Etc.

So, it makes sense to make it as easy (and appealing) as possible to share your content.

Here’s how:

  1. Share your posts on social media: ALWAYS maintain an active social media presence and share your content. More people seeing your content = more people sharing it;
  2. Display social button (and counts) in prominent positions: If people can’t see your social sharing buttons, they ain’t going to click them. Make sure they’re instantly obvious to visitors. Also, displaying current social share counts acts as social proof and can lead to further shares;
  3. Use Open Graph metadata: This makes your links look prettier on Facebook/Twitter/etc. Pretty links will get more clicks and more shares. If you have Yoast installed, then the plugin will handle that for you. Otherwise, here’s how to do it.
  4. Create custom featured images for ALL your posts: Use bright, colorful images that catch people’s eye as they scroll down their timeline. This will help you get more clicks from social.

Recommended Reading: What Is The Best Placement For Successful Social Media Buttons?

While you’ll want to have a presence on all the major social networks, it makes sense to devote most of your time to the one that drives most traffic in your niche. For example in marketing that might be Twitter, while for a food blog Pinterest might be the biggy.

Final Tips + Further Reading

OK. Let’s wrap this up.

Here are a few final tips to keep you ahead of the SEO curve going forward…

71. Learn as Much as You Can

Knowledge is power.

There are many great SEO blogs offering free advice, so learn as much as you can.

Subscribing to Ahrefs blog below would be a good start ?

And once you’ve done that, check out our guide to learning SEO in 2017.

72. Pay Attention to Updates (And Industry Case Studies)

Things change in SEO, so keep up to date with those changes.

Industry studies can help with this, too.

Recommended reading: Check out our recent study of 2 million featured snippets.

73. Be Patient

Effective SEO takes hard work and time, but the effort and wait are worth it.

Studies have shown that SEO continues to provide the best ROI of any inbound marketing channel.

Recommended reading: Check out our recent study where we examined how long it takes to rank in Google.

74. Avoid Shady Tactics

If something seems too good to be true then it probably is. (refer to the last tip)

Recommended reading: Check out our case study on buying backlinks (hint: they’re more expensive than you might have thought!)

75. Don’t Spam and Be Cool!

And that’s that!

Got any cool SEO tips you would like us to add to the list? Leave us a comment and we’ll look at adding them to the list!


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