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1 Know Your Audience - Top 10 Commandments of Affiliate Marketing

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Know Your Audience

The most successful way to use affiliate programs is to only promote products, services, and offers that match the needs and wants of your audience. Consider why they are coming to your site, joining your email marketing list, or following you on social media.

What are you providing that they are looking for? Make sure the affiliate products you are promoting provide a solution to your audience's problems.

If you are writing about sports, don't put up affiliate ads for printer toner just because everyone has a printer and those programs have a high payout. The people who are coming to read commentary or get stats for their favorite teams aren't thinking about those things when they're on your site.

The more relevant the ads are to your readers, the more likely they will use them. An interesting way of looking at affiliate marketing is this: educating your audience about relevant products and services they may be interested in can be considered a value-added form of content.

Not only can knowing your audience give you better success with the products you are promoting, but it can help guide you on the best places to market, advertise, and promote your website to attract visitors in the first place. 

The more you know your audience the better you can use demographics, psychographics, and other information the better target your audience when advertising on platforms such as Facebook.

If you haven't yet started and are still trying to decide what market you want to serve then see this article on how to pick a profitable niche for your online business.

The bottom line here is to promote products that are directly relevant to the audience you are serving. The more relevant the offers; the more sales you'll generate.

thebalancesmb.com

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