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frankzappa

10. Go easy with the blocking and filtering & 11. Keep yourself updated

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10. Go easy with the blocking and filtering

Each ad that you block by URL will be one more ad that won’t be bidding for space on your website in the auction—effectively reducing the earning potential of that ad space.

Furthermore, advertisers whose ads you block may decide that they don’t want to advertize with you in the future. The same thing happens when you filter out entire categories, but on a larger scale. Don’t block ads unless it’s absolutely necessary.

11. Keep yourself updated

Subscribe to the official Google Inside AdSense blog, so that you’re always up-to-date with the latest news about the platform from the creators themselves.

Apart from this, the Google help center has this brilliant AdSense optimization overview that you could look at and take ideas from to get more mileage out of your AdSense account.

There’s also a free online course that Google runs, which aims help publishers earn more money from their website.

If you just follow the links mentioned here and treat them as your guide to AdSense, you’d do better than 90% of the people using the system.

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