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10 - 14 : 14 Essential Online Marketing Habits for Startups

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#10 — Sweat the Small Stuff

Likely, we could all resolve to be a little bit more detail-oriented. But, whether you call this anal or meticulous, it’s all based on perspective. When it comes to business, it’s the small stuff that counts. If you have a knack for habitually ignoring the small details, you might find launching and running your startup incredibly difficult.

The small stuff matters at every level of the playing field when it comes to business. From the initial details on how you decide to incorporate your business and setup your banking relationships, to how meticulously you build and design your products or services, and to just what standard you hold yourself when it comes to living up to your own marketing hype, the details matter big time.

Every business owner must develop the habit of sweating all the details, no matter how small they might be. But, developing this habit isn’t easy. Take the time identify all the little things that require your attention. Make a list. No matter how small it might be, check it off your list one by one. People most certainly notice the little things and they absolutely make all the difference in business.

#11 — Analyze and Track

To succeed with your startup, you have to be a stickler for the numbers. Analyze and track everything when it comes to marketing your business. Whether you’re engaged in content creation, SEO, or any other online marketing activity, create a spreadsheet and track your results on a daily basis. Over time, you’ll see just how much progress you’re making.

In marketing, it’s all about the numbers. Knowing what’s working and what’s not is at the very core of a successful startup at nearly any stage. From where the money is going when it comes to your marketing and other expenses, to where the money is coming from in regards to sources of revenue, you absolutely must track everything.

Setup a system for tracking all of your efforts. Use any type of spreadsheet to track the numbers and do it on a daily basis. Then, plot those numbers on a graph and watch them like a hawk. Use the numbers to help guide your plan towards your goals. If you see that something isn’t working, take initiative to change it before it’s too late. Without tracking the numbers, identifying potential issues can become troublesome.

Tracking also helps when you can identify what’s actually working with your marketing efforts and you can use that information to scale out. For example, if you were able to spend $200 in advertising your business and make $800 from online purchases, then scaling out those efforts might be the ticket to really bring about explosive growth in sales.

#12 — Implement the 80/20 Rule

The 80/20 Rule, also known as the Pareto Principle, states that 80% of the results comes from 20% of the efforts. In sales, this means that 80% of the sales comes from 20% of the clients. In marketing, it also means that 80% of the income will come from 20% of your efforts. The rule applies across the board no matter what we’re talking about.

The fact of the matter is that running a business is hard. We end up getting caught up in so many different issues that can completely derail our progress. However, when we can identify the 20% of our efforts that are bringing in 80% of our results, we can rest a little bit more easy.

This is where tracking and analyzing the numbers pays off. Without that particular marketing habit, identifying the 80/20 Rule becomes far more difficult. It becomes more like a guessing game. Spend the time to analyze your efforts and results using the Pareto Principle and go after those efforts as aggressively as possible.

#13 — Effectively Manage Your Time

Effective time management is a habit that all business owners absolutely must develop in order to achieve business success. This isn’t just about startups; this is about anyone who is anyone that is looking to successfully manage a business or become a great entrepreneur.

To effectively manage your time and properly develop this habit, you need to choose a good system for time management. The quadrant time management system is probably one of the most powerful ones that you could select. The quadrant system was originally developed by President Dwight D. Eisenhower and later popularized by Stephen R. Covey.

In the quadrant system, all your time is split up into 4 categories based on two factors: urgency and importance. Things are either urgent, important, or some combination of the two. The goal? Stay away from things that are neither urgent nor important such as time-wasters. And ensure that you’re doing as much to tackle the activities that are not urgent but very important such as those things related to your long-term goals.

#14 — Stay Persistent

The last, but certainly not least of the best marketing habits for startups, is persistence. While you might not think persistence is a habit, it most certainly is. In any given day, we have upwards of 60,000 thoughts, many of which occur in our subconscious minds. The bad news? A large portion of those thoughts are fear-based thoughts that help with the onset of anxiety and stress.

Staying persistent, is when we work to counteract those thoughts in the mind. It’s also a way that we push through even when the going gets tough. It’s how we avoid giving up and throwing that proverbial towel in and counting ourselves out. That’s not an option.

Launching and managing a business is incredibly hard, especially a startup one, and times are most certainly going to get tough. There will be moments when you want to kick, scream, and curse from the mountaintop. If it were easy, don’t you think everyone would do it?

Identify and implement some motivational strategies that will help you push through the hard times, and fill your mind with inspirational wisdom and material on a daily basis. While things might get difficult from time to time, the bigger picture is what’s most important. Don’t lose sight of your goals and why you wanted to do what you’re doing in the first place.

Remember, nothing in life that’s worthwhile is going to come easy. It’s going to take work — a lot of work. But, in the end, is it worth it? It most definitely is.


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