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1 - 4 : 14 Essential Online Marketing Habits for Startups


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#1 — Set Goals

Setting goals is an important habit to develop for anyone, but an especially important one for business owners. Whether you’re running a startup or you’ve been in business for years, setting goals should be a habit that becomes commonplace. However, this isn’t just about setting goals and forgetting them — you need to to engage in active goal setting by creating long-term goals and daily goals.

Create a set of long-term goals first, then fuel those long-term goals by setting goals on a daily basis. The habit of daily goal setting is a great one to develop because small and achievable goals on a daily basis are much more manageable than the bigger goals that we set for ourselves. And, by achieving the daily goals, we’re building momentum towards our long-term goals.

As a business owner, it’s your duty to have some overall goals, but also your imperative to set goals on a daily basis to help you get there. Big things don’t happen overnight, especially when it comes to business. It takes time. But the daily goals help you to inch just a little closer every single day.

#2 — Create Value

One of the underlying online marketing habits for succeeding as a startup, is to create value. While most budding entrepreneurs are in business to enhance their bottom line, it’s the ones who focus on creating value who attain the greatest long-term success. Anyone that ignores this, will fail, plain and simple.

But many people ignore the necessity to create value. They don’t make it habitual. They focus on working in their businesses, rather than working on their businesses. When you’re creating value, you’re working on your business and its long-term success.

The biggest problem? It’s hard to develop a short-term metric for creating value. This underlying online marketing habit is a difficult one to measure, but one that absolutely must be at the basis of everything that you do. Constantly search for ways you can create more value in whatever it is that you’re offering to people than the money paid in exchange for it.

#3 — Wake Up Early

Often, for small business owners, it seems that there isn’t enough time in the day. Being a one-stop team member handling accounting, sales, marketing, customer service, and more will do that to you. In order to address these and all the other demands in our lives, we absolutely must wake up early.

Even if you’re not a morning person, prioritizing this habit is one of the best ways you can improve your chances of succeeding in business. The fact is that 9 out of 10 businesses fail. And if you don’t want to be just another statistic, then you absolutely must wake up early.

But developing the habit of waking up early is difficult. If you’re not a morning person, then you need to figure out a way where you can hack your routine. Shave time off your evening routines, abstain from coffee at least 6 hours before bedtime, or use the micro-habit approach to waking up early.

In the micro-habit approach, you would set your clock back 15 minutes every week for 2 months until you’re waking up at least 2 hours earlier than usual. In the beginning, it will be hard. But, over time, you’ll be juiced about getting so much done in the early morning hours.

#4 — Plan, Plan, Plan

It’s not enough to just set goals. You need to follow a plan. A plan is the GPS system to help you reach your goals. Without it, you’re lost, stranded on the road of life. While the plan isn’t going to help you flesh out every step you need to take to reach your goals, it is going to give you a better sense of direction.

Planning is a habit that absolutely must become ingrained in you if you want to succeed in business. Startup marketing is hard, especially if you’re working on a shoestring budget. In marketing, you either need to have a lot of money or a lot of time. If you have both, then you’re golden. But that’s not usually the case.

The habit of planning involves creating a general plan that will get you to your long-term goals in business, whatever those might be. As long as you have detailed and quantifiable goals, you can work backwards with your plan or split your goals up into milestones and figure what it’s going to take to move you from one milestone to the next.

wanderlustworker.com

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