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lancelotarnold

How to start an online business? Third choice to be made: the website.

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We have a beautiful name, we have a product, we have a domain, we could need hosting depending on our choice from a technical perspective. If we will sell our products online, we should choose carefully how to test our business idea and how to develop it considering existing e-commerce solutions. What can we do?

  • WordPress. Easy to implement and modify after we bought a template and maybe a visual composer, it’s one of most prominent e-commerce solutions also thanks to Woocommerce. The great possibilities for customizations enable us to create a website that is both appealing and functional; however, one of the risks is to add too many plugins and to reduce customer satisfaction because of the “weight” of the single pages.
  • Magento is widely considered one of the hardest platform to start a business if the entrepreneur does not have a technical background, given the steep learning curve to run if efficiently. However, the results can be pretty rewarding as it is one of the market leaders in e-commerce and is considered a top-notch solution by important brands in its “business” version (https://paulnrogers.com/top-magento-ecommerce-websites/).
  • One of the most straightforward options for starting online businesses, Shopify offers a variety of functionalities which are easily available and do not require specific technical skills. The drawbacks can vary, such as limited array of information when a more in-depth analysis is needed or having to pay for more functionalities which could be required once the business skyrockets. A similar solution worth mentioning is Prestashop, which has a different pricing structure.
  • Other Content Management Systems. The possibilities are endless, but they tend to be preferred by technical entrepreneurs (Drupal, Joomla, Adobe CQ and others).
  • Web Site Builders (WYSIWYG). Last but not least, there are solutions which enable to create a website without writing any line of code. They could be a good initial test before switching to more advanced solutions, even if they have full-fledged functionalities in most cases (Squarespace, Wix, Weebly, Jimdo and others).

With a functioning website, a compelling product and a great name, the real challenge begins.

ftaccelerator.it

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