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lancelotarnold

How to start an online business? Second choice to be made: naming and logo.

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If we have passed the first checklist, we are ready to create a company. However, we need to find a name to increase our brand awareness. Two options are prevalent:

  • Tied to the market. If we are going to sell jackets, we could think of www.greatjackets.com. Many services help us into finding available domains in this regard.
  • Original name. This is by far the most common option for people starting an online business. However, it could be hard to find an interesting name from scratch which also resonates our preliminary brand identity.

Once we have defined a name (and we have registered an accompanying online domain), we do not need too much graphics. A logo would be a nice start to add a special touch to our products, but it could be hard to create if we do not have experience in this sector. What could we do?

  • Create a contest. Websites such as 99designs offer a broad choice of logos for a moderate amount.
  • Pay a selected freelancer. While a personal connection would be a better fit, websites such as Fiverr show a great number of freelancers willing to create logos almost for free.
  • Pay an agency. Any company dealing with branding would be easily in charge of creating a compelling logo, while being a more expensive choice for the entrepreneur.
  • Create it from scratch. Online logo makers are more developed than ever, but it could be timely and unsatisfactory if there is not a clear idea behind the final product.

ftaccelerator.it

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