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lancelotarnold

Step 3: Design and build your website.

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Step 3: Design and build your website.
Once you've got your market and product, and you've nailed down your selling process, now you're ready for your business web design. Remember to keep it simple. You have fewer than five seconds to grab someone's attention -- otherwise, they're gone, never to be seen again. Some important tips to keep in mind:

Choose one or two plain fonts on a white background.
Make your navigation clear and simple, and the same on every page.
Only use graphics, audio or video if they enhance your message.
Include an opt-in offer so you can collect e-mail addresses.
Make it easy to buy -- no more than two clicks between potential customer and checkout.
Your website is your online storefront, so make it customer-friendly.

entrepreneur.com

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