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1 - 3 : 39 Low-Cost Ways to Promote Your Business

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Plan your marketing. You'll waste precious time and money if your marketing activities are random and unstructured. The key to success – not matter how big or small  your budget- is to define your marketing strategy and your budget before doing anything else. Start by identifying who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Is the decision maker the CTO of the company, the director of human resources, or a 37-year-old working mom? Will you find them on Twitter, Google Plus, Pinterest, Facebook, YouTube or Instagram? What about in-person networking at local business meetings or community organizations? Will you find people at those meeting who are likely prospects or who might recommend you, providing you with free word of mouth marketing? What about advertising? Will customers be searching for your type of product on Google or Bing? Do they look for coupons in newspapers? Do you want to start promoting your business to them at the start of their buying cycle, or when they're about ready to pull out their credit card and make the purchase? Write your answers down and refer to them before you start any new marketing tactic. Use this marketing plan worksheet to gather your information.

If you don't have a website, get one set up. Having a working website is important for marketing a business. Depending what you sell, your website serves as a lead generation tool, online brochure, catalog, and information source for your potential customers. If you can't afford to have someone custom-design your website, put your site up using one of the companies like Wix, SquareSpace or Godaddy that provide templates and tools that make it easy to create a basic website. Whether you choose a ready-to- use template, or have someone build a site for you, be sure the design is responsive. (In other words, that it looks good and is easy to read on mobile devices as well as on desktop and laptop computers.)

Include a blog. A blog (or other written articles on your site) serves two functions. It informs your customers and prospects, and the content, in turn,improves your chances of being found in search engines. You don’t have to be a professional writer to add a blog. Just write information your customers will find helpful at different stages of the buying cycle or provide tips and hints on using what you sell.

businessknowhow.com

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