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frankzappa

4 - 7 : 39 Low-Cost Ways to Promote Your Business

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Use BasicSEO your website. SEO stands for search engine optimization – in other words, setting up your web pages so the search engines understand the content of the pages and may link to you when someone searches for what you sell or the kind of information you provide. Although some companies spend a lot of money on SEO, there are a number of things you can do yourself to improve the SEO of your site. Among them:
- using a different title for each page on your website
- using phrases people search for in the page title
- including your business name, location and phone number on all pages on your site

Set up a listing for your business in search engine local directories. Google and Bing both offer a free listing for local businesses. To get listed on Google, go to Google My Business To get listed on Bing, go to Bing Places for Business. 

Set up your business profile or page on social media sites such as LinkedIn, Facebook, Instagram, Twitter and Pinterest. Be sure your business profile includes a good description, keywords and a link to your website. Look for groups or conversations that talk about your type of products or services and participate in the conversations, but don't spam them with constant promos for what you sell.

If you're just starting out and don't have a business card and business stationery, have them made up -- immediately. Your business card, letterhead and envelope tell prospective customers you are a professional who takes your business seriously. Be sure to list your website address on your business card, letterhead and any handouts you create. Include your main social media profile link, too, if possible.

businessknowhow.com

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