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16 - 19 : 39 Low-Cost Ways to Promote Your Business

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Pay to boost your most popular posts on social media sites. Target the boosted posts at groups of people who are most like your customers. This can be an inexpensive way of getting your business in front of potential customers in very targeted locations or who have interests that match what you sell.

Look for something unusual about what you do, and publicize it. Send out press releases to local newspapers, radio stations, cable TV stations, and magazines whose audiences are likely to be interested in buying what you sell. Post the press releases on one or more online press release services, too, being sure to include links to your website. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of "art" (drawings or photos) to fill space and break up the gray look of a page of text.

Help Reporters Find You. Reporters are constantly looking for sources to quote in their stories. One way they find those sources is to use services that distribute their request for sources to publicists, experts, marketers and others who want to be sources. To find out when reporters are looking for information you can provide, sign up for these lists and scan them regularly. One such service is HARO (short for Help a reporter out), and is free. Another service, called PRLeads is fee-based.

Write an article that demonstrates your expertise in your field. Send it to noncompeting newspapers, magazines, and websites in your field that accept submissions from experts. Be sure your name, business name, phone number, and a reference to your product or service is included at the end of the article. If the editor can use the article you get your name in print, and possibly get your contact information printed for free, too.

businessknowhow.com

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