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frankzappa

20 - 23 : 39 Low-Cost Ways to Promote Your Business

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Publicize your publicity. Whenever you do get publicity, get permission from the publisher to reprint the article containing the publicity. Make photocopies and mail the copies out with sales letters or any other literature you use to market your product or service. The publicity clips lend credibility to the claims you make for your products or services.

Ask for work or leads. Contact friends, acquaintances, former employers (if you left on good terms), nonprofit organizations, schools and colleges, and even other businesses that have customers who may need your services. Let them know your in business and ask if they can use your services, or if they can give you the names of people who need what you sell.

Ask Customers to Review Your Business. When someone is ready to choose a product or a service provider, they want to be assured that they are making a good choice. One way they gain that assurance is by looking at the reviews.  To increase the chance that customers will leave a review, send them a note thanking them for their business, and ask them to review your site online. Include a link to a place you’d like them to post their review.

Network with others who are doing the same type of work you are. Let them know you are available to handle their work overloads. (But don't try to steal their customers. Word will get out, and will ruin your business reputation.)

businessknowhow.com

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