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36 - 39 : 39 Low-Cost Ways to Promote Your Business

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What's the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when money is tight or you're just starting up? How can you get the word out about your business in the most affordable way?

Promoting a business is an ongoing challenge for small businesses. Whether you're just starting out or have been in business for years, these 39 proven advertising and marketing strategies will help your business find new customers without spending a fortune.

 

Get together with businesses who serve the same market but sell different products and services. Make arrangements to cross promote each others' goods and services by passing leads back and forth, sharing mailings, and making referrals.

Have sales letters, brochures, flyers and other pertinent information printed and ready to go. Ask prospects who seem reluctant to buy from you: "Would you like me to send information?" Follow up promptly with a note and a letter that says, "Here is the information you asked me to send." 

Run a contest. Make the prize something desirable and related to your business -- it could be a free gift basket of your products, for instance, or free services.

Test buying Pay Per Click (PPC) advertising on the search engines. If you are not yet advertising on search engines search for offers that give you $50 or $75 in free advertising to start. Read the directions for the service you plan to use, and very carefully watch what you spend on a daily or more frequent basis until you are comfortable using PPC ads and see you are getting a return on your investment.

businessknowhow.com

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