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lindagray

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  1. Your ad copy and headline is not the only component that will make your paid campaign successful. Getting a user to click is only the beginning … they should arrive on a landing page that’s optimized for conversion and then be taken to a Thank You page that tells them what to do next. If you want your Google Ads to produce qualified leads and customers, then check out these additional resources and use them as guidelines as you set up your Google Ads campaign. Landing Page Best Practices will teach you how to set up a landing page that’s prime for conversions so you don’t waste thos
  2. Once you’ve set up your ad campaigns and have tracking in place, it’s time to start bidding. Remember, your ability to rank in Google Ads depends on how you bid. While your bid amount will depend on your budget and goals, there are a few strategies and bid settings you should be aware of when launching your paid campaign. Automated vs. Manual Bidding You have two options when it comes to bidding on your keywords — automated and manual. Here’s how they work: Automated Bidding puts Google in the driver’s seat and allows the platform to adjust your bid based on your competitors. Yo
  3. Google Ads Retargeting Retargeting, a.k.a. remarketing, in Google Ads is a way to advertise to users who have previously interacted with you online but have not yet converted. Tracking cookies will follow users around the web and target these users with your ads. Remarketing is effective since prospects need to see your marketing at least seven times before they become a customer. How to Set Up Your Google Ads Setting up your paid campaigns on Google is relatively easy (and quick), mostly because the platform takes you through the setup and provides helpful hints along the way. O
  4. Your ad copy can be the difference between a click on your ad and a click on your competitor’s ad. It’s important that your ad copy matches the searcher’s intent, is aligned with your target keywords, and addresses the personas pain point with a clear solution. A search for “baby swim lessons” yielded this result. The copy is concise and uses the limited space wisely to convey their message and connect with their target audience. The Swim Revolution knew to put the keyword in their headline so we instantly know that this ad matches what we’re looking for. The description tells
  5. Google Ads displays your ad to potential leads or customers who are interested in your product or service. Advertisers bid on search terms, or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos, or on relevant websites, depending on the type of ad campaign selected. Many factors impact your ability to create effective and high-performing Google Ads. Let’s cover them below. AdRank and Quality Score AdRank determines the placement of your ads, and Quality Score is one of the two factors (the other being bid amoun
  6. Conversion Rate (CVR) CVR is a measure of form submissions as a proportion of total visits to your landing page. Simplistically speaking, a high CVR means that your landing page presents a seamless user experience that matches the promise of the ad. Display Network Google ads can be displayed on either search results pages or a web page within Google’s Display Network (GDN). GDN is a network of websites that allow space on their webpages for Google Ads — these ads can be text-based or image ads and are displayed alongside content relevant to your target keywords. The most popular
  7. These common terms will help you set up, manage, and optimize your Google Ads. Some of these are specific to Google Ads, while others are related to PPC in general. Either way, you’ll need to know these to run an effective ad campaign. AdRank Your AdRank determines your ad placement. The higher the value, the better you’ll rank, the more eyes will fall on your ad, and the higher the probability that users will click your ad. Your AdRank is determined by your maximum bid multiplied by your Quality Score. Bidding Google Ads is based on a bidding system, where you as the adverti
  8. If you’ve tried unsuccessfully to advertise on Google, don’t give up. There are many reasons why your Google Ads could be underperforming. Let’s cover some common offenders. Broad Keyword Terms. You really need to nail it when it comes to your keywords, which is why testing and tweaking should be a part of your strategy. If your keywords are too broad, Google will be placing your ad in front of the wrong audience which means fewer clicks and a higher ad spend. Review what’s working (i.e. which keywords are generating clicks) and adjust them to best match your ads with your target audienc
  9. To answer this, let’s consider a few statistics. Google Ads have a click-through rate of nearly 8 percent. Display ads yield 180 million impressions each month. For users who are ready to buy, paid ads on Google get 65% of the clicks. 43% of customers buy something they’ve seen on a YouTube ad. So, yes, Google Ads works. With an optimized ad campaign and lead flow, you can create a high-ROI marketing campaign. Why advertise on Google? Google is the most used search engine, receiving 3.5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two
  10. It's no secret that, these days, the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers. This is why Google Ads has become increasingly popular among businesses across all industries. Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for pro
  11. 5. PPC Works Well With Other Marketing Channels Content marketing has taken over the digital marketing world and content plans and calendars are the norm in most businesses now. With the investment in producing original and unique content to support the customer buying cycle and establish thought leadership positioning, Google Ads is an engine that can drive visitors to content more quickly and improve the ROI on your content investment. PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience — the people using Google to find info
  12. There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Bing Ads), there’s a powerful case to be made. For starters, PPC: Offers quick entry. Results are easy to measurable and track. Works well with other marketing channels. Provides a wealth of useful data PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. Need to make the case for PPC advertising
  13. The point of all this hard work isn’t to just get clicks. The real end game is to obtain conversions. Conversions are the actions that advertisers want users to complete after clicking on an ad, and depend on the type of business being advertised. Common examples of conversions include: Purchasing a service. Signing up for a newsletter. Placing a phone call. It’s super important to track conversions in order to know whether a PPC campaign is doing well and how many conversions can be attributed to paid search rather than other marketing channels. Platforms lik
  14. Choosing the right keywords is what allows advertisers to show ads to relevant audiences. But there are other targeting options available to optimize campaigns, including: Device. Location. Day and time. Demographics. This way, advertisers can target users who are on mobile in the evening or users who are under 25 and within a certain radius of a particular location, in order to optimize the performance of their ads. These targeting options are incredibly valuable because different variations of ad copy, for example, might perform better for one group of users than fo
  15. There’s more to winning the auction than having the highest bid. Search engines look at other factors to determine which ads should be at the top and most valuable spot on the SERP. Search engines have their own particular ways of factoring in other elements to determine ad rank. Google, for example, considers: Bid amount. Ad relevance and quality. The context of the search (such as the user’s device and time of day). Format impact (whether it includes extensions that enhance the format of the ad). Quality Score is a metric that determines ad relevance. The components
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