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The Flyy

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About The Flyy

  • Birthday 06/18/1990
  1. This is the second post in the series of three blog posts on AppBrowzer’s Viral Referral Program. In September 2018, I read this article about Tez (now Google Pay) getting 7.5 million installs in a month. That’s an average of 2,50,000 installs a day. As a marketer, I was intrigued and wanted to know how they did it. Google does spend a lot of money on advertisements every year— online as well as offline. However, that was their total advertising spend across all products— Google Maps, Google Duo, Google Pixel Phone, Tez(Google Pay), Google Home, GCloud, etc. I wanted to find out ho
  2. This is the first post in the series of three blog posts on the AppBrowzer Referral Program. January 8th, 2019, as I walked into my office, one of the backend engineers told me that some of our servers are down and AppBrowzer App isn’t working. He wasn’t able to figure out the issue. I told him to check the logs in every server and see if he finds anything. I sat on my desk thinking that this could be one of those crypto-jacking attacks that we had faced a few months ago. To rule that out, I logged into one of our main servers and checked. Thankfully, it wasn’t the case. In my inbox,
  3. Bookkeeping Apps are growth hacking cleverly in acquiring merchants. There are 70 million small merchants in India and a large part of them run neighborhood stores. They are the first port of call for most Indian households for everything from soaps to pulses and contribute heavily to the sales of large consumer goods companies. More than 40% of sales at these stores are made on credit. These merchants maintain the transaction records in a notebook which they call “bahi khata”. https://www.theflyy.com/blog/growth-hacking-the-rise-of-bookkeeping-fintech-apps/
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