Graphic design plays a key role in our everyday lives and most people don’t even acknowledge that fact. However, everything, from billboards on the highways and pamphlets distributed at malls to adverts on the city bus and annoying mobile ads shows us that graphic designing surrounds every one of us at all times. It has become an indivisible part of our lives and that has created a huge demand for graphic designers in the industry, making it a career boost for the youth. Visual communication is a huge part of today’s advertising industry and every brand requires it at one point or the other.
Many graphic designers are getting much-required attention for their amazing designing skills, more than sound knowledge of colour schemes and the wordplay. When this has become such an important part of our modern world, seeing as how the demand and competition are increasing, it is crucial that the graphic designing game of every designer is right on point. Therefore, the following are the 10 most important key skills that every designer must have in order to succeed in graphic designing.
Creativity and ability to visualize the design in the eye of the mind is one of the most important skills any design professional can possess. Creatively presenting any content and understanding the content with a quirky design that showcases the exact kind of wordplay is something that not everyone can easily pull off. No graphic designing courses around the world can teach creativity. It is something an individual possesses and the one who uses it to their best ability is the king of graphic designing for sure.
Understanding the demands of the brands and clients, incorporating those demands in design, creating a mood board based on the tonality of the brand, and setting the colour scheme for the designated brand is something that every graphic designer should be well versed with. The top graphic designing institutes usually have assignments that help their students understand this process. However, it is also the basic instinct and creativity of the designer that actually adds up to something that’s crazy and amazing formed from scratch which matches the brand’s marks and stretches the borders of the box presented to the designer. Communicating the message of the brand with maximum impact by understanding the brand and target audience needs is the skill every graphic designer must possess if they want to succeed in this creative field.
Typography is the art of creating wordplay in the form of design by applying it to various different types of fonts and forms of lettering in order to create a design or logo based on demands. This is a skill that is a vital part of the graphic designing curriculum and something every designer must be well versed with at any given point of time. Typography is the solution to many design problems which is easy yet effective in many cases. The minimalist designs are usually based on this topical design and are often considered impactful in catching the attention of the audience and in conveying the message encrypted within.
4. ADOBE CREATIVE
Adobe Creative Cloud holds different software such as Illustration, Photoshop, Indesign, After Effects, Animate and many more. These software are the key tools of any graphic designer in their career. Adobe creations make a huge part of the curriculum of graphic designing. All graphic designing students must be well aware of the softwares, their capabilities and shortcomings so that working in the industry becomes that much more easier. Not knowing Adobe is nothing short of a crime in the world of graphic design. Someone who is adept at using these softwares have a higher success rate than others. Paired with creativity, these softwares have the potential to create some of the best designs we have ever seen.
Coding is not necessarily a part of the graphic designing curriculum; however, a sound knowledge of HTML opens more doors for graphic designers. Coding, as daunting as it sounds, is not very difficult to understand, especially when it is as basic as HTML. There are multiple online courses and videos available for learning the basics of coding and implementing them in real life in order to get maximum usage of the technology and create kick-ass designs. Limitations may be a part of the job, but with knowledge of coding by your side, stretching those limitations is definitely possible.
6. UI/UX DESIGN
UI/UX design is another aspect that is not very famous among graphic designers and is often overlooked by many. However, it is not something that should be avoided if possible. If providing complete design solutions is something you look forward, knowing UI/UX design basics and its implementation comes in handy a lot of times. It is one of the best ways to reach new clientele if this skill is under the belt. It definitely adds another feather to the graphic designer’s creative hat!
Branding done appropriately is advertising done right. Branding is nothing but communicating brand details to its ideal target audience in the most effective manner, whose impact lasts longest and yields organic results. To provide such impactful designs, it is critical that the graphic designer understands the words as well as the psychology of the brand and the message that they are trying to portray to their audience. Creating colour boards and mood boards based on that information to the most effective advantage is the graphic designer’s biggest achievement.
8. COLOUR THEORY
Colours are something a graphic designer deals with on a daily basis. Colours are to graphic designers what music is to singers. Therefore, understanding various colour schemes, creating colour boards that communicate effectively and create a long lasting impact, understanding the psychology of colour and implementing it to maximum impact is a feat every graphic designer must carry out successfully. This also makes an important part of the graphic designing curriculum.
Photography is a skill that is much appreciated in the graphic designing industry and any designer who has photography as their key skill is definitely easily highlighted by recruiters. A good photographer understands angles, colours, and depth perception, these being some of the key skills that a graphic designing job demands.
More often than not, there are software or hardware limitations in which case the design is not up to the mark. Whatever the case may be, a good graphic designer should be able to beat those limitations, work around the problems and stretch the box of creativity to present something that is up to the mark; if not above the mark, then just to prove its worth. When any designer is able to understand their limitations and still create something impactful, that is a successful graphic designer right there, waiting to be appraised for sure!
The above-mentioned pointers are the technical aspect of succeeding as a graphic designer. However, one of the most underrated skills is to be able to showcase these talents in a creative format by presenting an attractive portfolio and resume that catches the eye of the recruiter. When that is done right and you have the skills to up the game, there is nothing that can hold you back from leaving some kick-ass footprints in the graphic design industry.