Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview about video communication and marketing with Ethan Beute @EthanBeute. Ethan is Vice President of Marketing at BombBomb and author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. (Wiley, April 2019) He is the host of The Customer Experience P
Owning a franchise allows you to go into business for yourself, but not by yourself. A franchise owner operates by selling an established product or service which often has significant brand recognition (think McDonald’s or Orange Theory). A franchise includes not only a product, service, and trademark but also the complete method to conduct the business itself such as the marketing plan and operations manuals. Running a franchise increases your chances of business success because you are levera
Technology is changing much of the world we know. From medicine to industry to military, technological applications are taking over. Barring any earth-shattering events, technology seems like it is here to stay. It is humankind’s effort to make the world function with efficiency. One of the areas most affected is business—technology has almost completely transformed the business landscape of today. Small businesses particularly are taking advantage of technological innovations at affordable pric
Are you finally ready to strike out on your own with your very own small business? Owning a small business is never a get rich quick scheme. If you want to be successful; it will cost you. It will cost you money, sleep, relationships, and you will be pushed in ways you never thought possible. But it will be awesome too. Being an entrepreneur is an evolutionary process; you must grow yourself to grow your business. If you’re planning on starting a business, take the time to figure out the busines
We all know there’s nothing more damaging to a brand or company than a PR disaster. While PR mishaps can vary in damage done, being prepared to handle the media can help to prevent or mitigate potentially detrimental exposure. If your company has already committed a PR faux pas, the good news is that it’s likely to be relatively short-lived. Despite this, some mistakes can lead to long-term damage and possibly even bankruptcy.
5 Small Business PR Tips
When you’re a small company withou
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview about intellectual property and trademark with Andrea Evans @evansiplaw. Andrea is the owner of the IP law firm, The Law Firm of Andrea Hence Evans, LLC. She is a graduate of George Washington Law School, Spelman College, and Georgia Tech. For more information: www.evansiplaw.com/book
Ann is a 43-year-old single mom from the east coast. Ann is a great photographer, but no one knows it because she spends most of her time helping to run her parents cleaning business. Recently, at Ann’s parent’s 40th wedding anniversary celebration, her dad made a huge announcement. In his most prideful voice, Ann’s dad said, “My wife and I are retiring at the end of the year and turning over the family business to Ann.” For some people this would be great news, but not for Ann. She likes things
1. Learn Everything You Can
Devour any learning resources you can get your hands on — management training materials, articles on leadership, exercises in effective communication skills, and the like. Read through your company’s HR policies and employee handbook so that you have a better idea of what to do in any situation.
Also, bone up on the latest developments in your area of expertise. If you’re managing developers, can you confidently discuss the full scope of programming language