Marketing and Business News

Business news is the segment of journalism which covers, records, analyses and reports on the business, financial and economic developments and events that take place in different societies. News segments widely cover the whole purview of business activities including manufacturing, trading, retail, finance, merchandising, services, investment, technology, agriculture and manufacturing. It is one of the most popular forms of media and information, which are used by business people, managers, policy makers, educators and news reporters for their personal interest. This form of media is popular in developed countries like US, UK, Australia and New Zealand. In developing countries, it has enormous scope. The main advantage of business news is that it provides a unique insight into the activities of a business organization that can be used to support strategic decisions.

business news|business news

Marketing and Business News

Business news is the segment of journalism which covers, records, analyses and reports on the business, financial and economic developments and events that take place in different societies. News segments widely cover the whole purview of business activities including manufacturing, trading, retail, finance, merchandising, services, investment, technology, agriculture and manufacturing. It is one of the most popular forms of media and information, which are used by business people, managers, policy makers, educators and news reporters for their personal interest. This form of media is popular in developed countries like US, UK, Australia and New Zealand. In developing countries, it has enormous scope. The main advantage of business news is that it provides a unique insight into the activities of a business organization that can be used to support strategic decisions.

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There are several advantages of business news. Mainly, it provides an impartial point of view, which helps in taking sound decisions. Secondly, business news provides a link between the business world and the rest of the society, which is crucial for the smooth functioning of businesses. Moreover, it is written and presented in such a way that it influences the decision-makers.

If you are a small business owner, you probably get a lot of information about your business from the media and other sources. But, you get all this information from one place only – the Wall Street Journal. You cannot get all this information from any of the other mediums, including the smaller business news sites that you find on the internet. Small business news site will provide you with the latest up-to-date news on various sectors including finance, economics, Real Estate, mergers & acquisitions, technology, telecommunications and small business startups.

Recently, I read a Wall Street Journal column which discussed the benefits of investing in Facebook (the largest social network), Twitter (the second largest social network), LinkedIn (third largest social network) and FourSquare (which is a mobile app). In this column, the author (boosters) referred to four different channels as ‘ways to tap into the future of personal finance.’ Those four channels, the boosters claimed, would be: angel financing, venture capital, online advertising and mobile apps. The Wall Street Journal, like many other corporate media sources, has a hard time deciding which channel to use for which sector.

As an article of note, I have a question for the boosters who would recommend these sites. Would you have had a chance to view latest posts on Facebook, Twitter or LinkedIn? I also have a question for the people who refer to these sites as ‘personal finance channels’ and write in such a way as if they were providing investment advice. Are you referring to journalists, investment bankers or Wall Street Journal writers who are not experts in the business sectors they write about?

By engaging in business news outlets that target a specific sector of the business world, business news outlets become part of a niche market. In doing so, business news outlets (also known as ‘newspapers’) become part of the niche business world and the business world community. In effect, the business news outlets are now considered part of the new business world in place of old business media outlets. For example, just as major newspapers have broadened their focus from broad topics (such as race and economy) to more specialized topics (such as business news), similarly, business news outlets should consider expanding their scope of topics to include topics beyond the business realm.

One could argue that business news outlets are simply biased towards the ‘business sector,’ as if that sector is somehow self-explanatory. In truth, however, there is something to be said for broadening one’s scope and seeing what coverage one is receiving through various new business news outlets. Broadening the lens does not mean ‘skewing’ or turning one’s eyes away from the target sector. Rather, expanding a business news outlet means expanding one’s knowledge base by providing more options and information for readers/viewers.

For example, a business news outlet may report on new developments within a company that affects key players in that company’s workforce or customers. The report could feature stories from analysts, current and former company employees, bankers and other key players who may have a direct impact on the company’s production or service. Through stories, commentaries, interviews, and additional reporting, a business news outlet seeks to inform, while providing information for readers. As such, it is important to understand that a business news outlet should be news-oriented, but it should also seek to be a participant in the business community by providing opinions, analysis, and even feedback to its readers. Business news outlets must evolve and grow in both their reporting and their customer base if they are to continue to succeed.

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