Business News is a web based publication focused on business. It is published every week. Unlike many traditional business magazines, Business News does not focus on any one industry or company. Instead, Business News shares stories of business success and challenges, trends that impact companies and suggestions for how to grow or better manage a company. Subscribers benefit from an informative publication about business that includes current as well as timely information about business.
“As a budding entrepreneur, I am excited about this new partnership between BPI and Business News,” said Greg Marshall, editor-in-chief of Business News. “We are thrilled to work with a publication that clearly understands the value we can bring to bear in our reporting and will enable us to extend our reach with breaking business news that informs and entertains readers.” Mr. Marshall is an accomplished journalist who has worked in business, travel and leisure magazines and newspapers. He attributes his success to the close connection he has with his editors and BPI staff. “Working with a seasoned business editor strengthens my ties with the staff and it also allows me to do more stories that go beyond my regular remit,” he added.
The advice given in this article pertains mostly to startups or newer companies rather than established companies that have been around for several years. Many publications tend to focus too much on the profit potential of large companies and overlook small innovations that could be disruptive to the dominant firm. In the case of a startup, it is important to keep in mind that there are risks involved in running a business without a proven record of success. However, when reporting the advice given below, the focus should be on potential, as well as actual, financial benefits from the business idea or startup.
In Business News, one piece of advice is to see the business through the eyes of the small business owner. “Let’s get real,” suggested Mr. Paul Lee, editor in chief of Small Business News. “The first piece of advice is to focus on the small business owner and what they are going to see business wise over the next three to five years. If you take this approach you’ll learn more about the individual entrepreneur and build stronger stories about their personality and character.”
Small business journalists can benefit from the training offered by Paul Lee and other business journalism experts because they need to write stories based on their experiences rather than the bias of the business. This is very different from traditional business reporting, which is more based on the facts provided by the company. Small business journalists also benefit from the business journalism experts’ extensive experience and knowledge of the industry. Together, business reporters and journalists can help to shape and develop the information and content that are distributed to audiences both in the United States and internationally.
The third piece of advice for business journalists is to see the business through the eyes of an outsider. “I think one of the biggest challenges that new business journalists face is being able to see business from an outsider perspective,” said Mr. Lee. “I think many business journalists have come really late to the business and are not as attuned to how it works. Outsourcing has become such a big part of our business news. Outsourcing is the heart of technology and journalism in today’s age.”
Commercial and business journalism began with the Wall Street Journal, the Financial Times and the London Evening News. The advent of the Internet has changed the face of business journalism, with magazines such as Town and Country providing a platform for business reporting for small businesses and individuals. As for business reporting in the United States, the Financial Times and USA Today have been prominent business voices for decades. In recent years, however, other media outlets such as CNN, CNBC and Fox Business Network have provided business reporting. This type of business journalism has been especially popular in the United States. The Financial Times has even launched a business section, bringing it directly into the offices and homes of business owners.
This kind of business journalism has emerged as a strong competitor to traditional journalism, said Mr. Lee. “The days of business newspapers have gone away. The business environment is changing so rapidly it’s more important now than ever to be able to look at something different. People are shopping, they’re using online technology and mobile devices, social networks are everywhere. There are so many changes happening I believe this style of business journalism will continue to be very successful in the future.”