One of the most common questions asked by newcomers to the business world is, “Where can I find out about business news?” The news is everywhere but often it is either buried or poorly reported. The good news is there are more than enough sources to assist you in keeping abreast of all the trends in business today. So far so good: so much so that recently culled a great list which contains many different categories: business, technology, finance, marketing, innovation, entrepreneurship and blogging.
Business news, if it is even made available to those outside of business, seems to fall into two buckets; business news and business blogs. Both can be very effective if used properly. Unfortunately, some business owners believe that business news or business blogs provide too much detail that either deters action or is just not pertinent. That is often not the case however as there are many business-related blogs that address key business topics like financing, operations, trends, management etc. In addition, some businesses like to read independent or third party reports which may come from non-traditional venues such as online article distribution sites, podcasts and social media.
Another area of business activity, which is widely misunderstood is blogging. Many believe that blogging is just another avenue for entrepreneurs to advertise and market their products and services. While that is true, blogging covers everything from business decisions to personal ones. Whether blogging covers your personal life or your business, it can be an effective marketing tool. Whether covering your business or your personal life, it helps when business information is included such as when you make a post on your Facebook wall about sales or when you update your Twitter followers about a sale you made.
If you own a business with a small operation, blogging can also be beneficial because it helps build brand awareness, raises visibility for your company, provides product diversification and increases business relationships. In order for this to work however, it is important to choose a medium that best suits your goals. Some startups decide to blog for SEO purposes so they can rank higher in Google. Other startups decide to blog as a general business enthusiast and provide information about new trends and innovations. Still others decide to create a general partner blog which is used for generating leads or announcing partnerships.
If you own a business that serves the public, blogging can help you market and spread awareness about your product or service. This can be done through your company blog which is most ideal for general business coverage. When starting out, a company blog is usually the first thing to focus on because it is usually the easiest type of blog to start. If you cannot afford to hire a professional writer then you can always write your own blog. It should not take more than one or two hours to produce relevant and informative content and you should be able to submit your posts to multiple blogs and social media outlets for free. The content of your company blog can range from being general business news to discussing specific topics such as the newest trends in business or technology.
Another successful strategy for startups to market their businesses is to update their status messages on Twitter, Facebook, LinkedIn, Google+, YouTube and email marketing lists with relevant business content. Social media outlets which are particularly popular among startups include Facebook, Twitter and YouTube. For the most part, entrepreneurs who use Twitter to tweet about business updates forget that the platform allows entrepreneurs to tweet only once per day. However, if you are serious about building your business then you should make the time to post at least one tweet per day and this strategy will most definitely yield better results for you.
A strategy that combines both online news distribution and social media marketing is a combination called “blog roll”. In order for this strategy to work, the following variables need to be present: A blog, followers (which can be gained by joining groups and forums) and an auto-pilot website or blog using WordPress. The blog can be written about anything relevant to the business and the website, but it is imperative that business news are published there in order for people to have a constant stream of business news to keep them up-to-date. The auto-pilot blog must also be interesting enough so that readers would want to come back for more. Business news on a site like Facebook or Twitter may appear repetitive, but people love to read articles about current events, celebrity news, or even trends. If you don’t want to spend money on paying out to advertise on television, radio or print publications, you can simply publish news on your website or blog in the format above.
Finally, to get rich slowly on Facebook or follow the content on twitter, make sure that all of the above strategies are in place. It’s also crucial to have an active social media presence. You’ll want to get people talking about your business, the products you’re selling, and anything else relevant to your business in whatever way you can. If you have a business blog or website, you can also post news stories, press releases, and anything else you’d like to share with the world. Keeping an eye on your social media presence will make sure that you always have the latest news available to your customers.