Being in business is an exciting challenge that provides unlimited passion along with unlimited rewards. Yet there are times when the excitement of business can take a backseat to business problems and difficulties. As a result, business owners may feel that their business is in a rut. It’s time to pull up your socks, take a deep breath, and take a good look in the mirror. Only you know how your business is really performing.
Business Challenges That Small Businesses Face Every year, thousands of U.S. companies go under. The reasons vary, but one of the most common culprits is a lack of focus by the business owner. If you’re a business owner who is feeling discouraged about the current state of your business, then it’s time to turn your attention to the larger picture. Instead of spinning your wheels on activities that don’t matter, follow this simple 10-step plan to transform your business from an obscure light bulb above your head into a real, viable entity.
Find a Niche For Your Business To be successful, you must target a specific audience. If you have a product or service that you know nothing about, then it makes sense to focus your attention on a smaller segment of the population. For example, if you own a catering business, instead of creating a website for your niche, you could create a mobile app for business news and events. By targeting the appropriate audience, you’ll increase conversion rates, increase your revenue, and ultimately, save your business.
Track Your Growth With A Business News and App Review You may think that you already know everything there is to know about your business. However, you’d be surprised by how much you actually know. One of the best tools for business owners is a business news and app review. Simply conduct an internet search and you’ll come up with dozens of sites dedicated to reviewing different business apps.
Integrate Your App With Your Social Media Profile After you’ve created a business app, you need to make sure it’s compatible with your existing social media profiles. Facebook, Twitter, and Google all allow business apps to integrate with their services. LinkedIn, in particular, is particularly useful because it offers business owners the ability to share their latest listings and information with their existing network. However, before you publish your app on these websites, make sure it meets their requirements. For example, Facebook requires that it provide a certain level of functionality and personalization. You’ll likely also need to make changes to your social media profile to accommodate the new app.
Update Your Content regularly If you want your business news app to succeed, then you need to update it regularly with new articles and stories. It’s not enough to post an article once and forget about it; if you don’t share it with your social media network then it will only continue to gather dust. Posting business news on your company’s blog is a great way to bring in readers, but you should also share the links to the articles on your social media accounts as well. Make sure you keep up with your company’s industry news as well by reading press releases and attending industry events. This will help you stay abreast of industry trends as well as keep you one step ahead of the competition.
Brand Your Business As part of your branding efforts, you may want to incorporate your business name into the design of your app. If you have a physical location, this may not be possible, but you can easily brand your company on a number of online properties. Consider building a website, which may be hosted on a third party server or you may wish to use an online service such as Blogger or WordPress to build a blog for your business. If you choose to use WordPress, you’ll want to update the theme every so often to keep it current with your business name and other information. It’s also a good idea to include your business name, address, phone number and email address within the text of your blog posts, as this is another way to brand your business.
The key to growing small businesses is working with your industry partners to help spread the word about your company. Your online community can play a key role in this effort and it’s always important to update them with any new developments, so they’ll always see related story. You may want to do a little research into how other business structure are marketed as you begin your own journey to grow your business. You can find inspiration from stories like the ones mentioned above, as you learn more about how successful companies market themselves to stay competitive in today’s competitive business environment.