Entrepreneurship, Business, and Support. Whether you’re a tomato farmer on Ruskin Road in Ruskin, a boutique owner in Westchase or a business coach in East Rutherford, there are a host of services that will help propel your business forward. Here you’ll connect with support, access new training, network with others in the field, and get funding at all levels. From obtaining funding to marketing your business, here are some business basics you need to know for your online business.
If you’re a business owner, you probably have websites for your business, your contact information, blog, social media accounts and more. What if the news that’s sweeping across the country or even the world is not what you want to hear? If you want to stay abreast of business news and trends, it may be time to take a second look at blogging. A recent study found that blogging could be an important part of a small business’s Internet strategy.
There are many ways to get your business news online. Start with WordPress, the blogging platform that’s free and easy to use. The best part is you can add widgets, plug-ins, and add-ons to increase productivity and your readers’ experience. There’s a lot of information about the new content management system, Digg dot com, but the basics remain the same. Decide which areas of your business interest you want to cover, set up an editor, get started, create interesting posts, publish them, and have your readers’ reactions begin the buzz.
Small business news sites are the latest, most cutting-edge way for entrepreneurs and business owners to get the news out about their companies. They can incorporate SEO or search engine marketing to boost traffic and exposure, bringing more business their way. The advantage of a business news site is twofold: first, it’s very possible that local news will get more eyeballs than ever before; second, the variety of information can be invaluable for investors or private individuals looking to further understand their niche. Small business news sites can include your personal finance blog, local business news, a new business e-zine, or investment news.
Another great idea for a business blog is to keep an eye on what your competitors are doing. Is your local coffee shop, posting on blogs? Are small business owners on social media outlets like Twitter and Facebook? While many entrepreneurs assume that competitors aren’t “writing” their blogs, the fact is more entrepreneurs are beginning to post daily blogs to stay on top of trends and to communicate with their customers.
Many small business owners don’t think they can benefit from publishing a business blog, especially in the current economy. In fact, according to a recent Small Business Survival Index, owning and operating a blog is one of the best forms of business financing you could possibly find. Since most entrepreneurs are on a tight budget, paying for the content upfront can free up more capital for paying for equipment, supplies, and other business expenses.
Finally, let’s talk about personal finance. You have probably heard the success story of a small business blog writer who started a blog to help increase her net worth. A few years later, she was writing about the stock market, and she made more money than ever. Is it possible to use the same formula to increase your net worth using a blog about personal finance? Of course it is! And you don’t even have to know a lot about the stock market to do it either.
As the owner of a small business blog, you can share some of the same tools used by small businesses to attract more customers and investors. By learning how these tools work, and how to apply them to your business, you can attract more readers and turn some of those readers into valuable potential customers. All of this is possible through an education in the financial markets, which is so essential to running a successful small business. If you want to learn how to make money as a blogger, there’s no better place to learn than from the Small Business Survival Guide.