Giuliana Rancic at Create & Cultivate San Francisco
Create & Cultivate
What do you get when you combine incredible content, world-class brands, A-list talent and a super-engaged female Millennial community? Create and Cultivate (C&C)—the powerhouse brand founded by CEO Jaclyn Johnson in 2012. C&C is an online platform and offline conference whose mission is to help women create and cultivate the career of their dreams. Past speakers and panelists include the biggest celebs and CEOs like Kim Kardashian West, Martha Stewart, Chrissy Teigen, Lauren Conrad, Jessica Alba, Mandy Moore, Gloria Steinem, Rachel Zoe, the Duchess of Sussex Meghan Markle and so many more. Recently, I caught up with Giuliana Rancic who was a keynote speaker at the most recent C&C event in San Francisco. A force both on-camera and off, Giuliana explained the process of building her skincare line Fountain of Truth, from the ground up and shared how her parent’s search for the American Dream influenced her entrepreneurial journey.
Caroline Castrillon: Giuliana, what inspired you to get involved with Create and Cultivate?
Giuliana Rancic: I’ve been familiar with Create and Cultivate for a while now—following them on social media and seeing what they’ve been doing around the country putting together these amazing experiences. I was thrilled when they reached out and asked me to participate in the San Francisco event. This is something that I thoroughly enjoy being a part of—the opportunity to be in a room with so many women and share my story. I’ve always loved talking to people, getting to know them and really hearing their stories. So, the idea that I could be on stage and someone in that audience could get inspired, is what it’s all about for me.
Castrillon: What motivated you to create the Fountain of Truth skincare line and what differentiates it from other brands?
Rancic: I was diagnosed with breast cancer when I was 36, and had no family history of breast cancer. It was the shock of a lifetime and I started making a lot of changes. When you get a diagnosis like that a lot of people change their diet and exercise regimen. I looked at all of that and did a lot of research on what I was putting on my skin. So not just what I was putting in my body, but also what I was putting on my body. I found that there were a lot of really good, clean skincare lines that weren’t exactly high-performance and also a lot of high-performance skincare lines that weren’t very clean. That’s where I got the idea to create Fountain of Truth which we launched exactly a year ago.
Castrillon: What was it like to create a skincare line from the ground up?
Rancic: It was the hardest thing I’ve ever done and honestly, I never knew a skincare line would be in the cards for me. I just created it from a need, and I think that’s where some of the best ideas come from—a need and a passion.
Giuliana Rancic proves you can have it all.
Fountain of Truth
Castrillon: You must get approached to do any number of different business ventures. How do you decide which ones to get involved in?
Rancic: You know, it’s funny, I got a call today about something and within 10 seconds I knew it wasn’t right for me. And that happens a lot. Quite honestly, I say no much more than I say yes. For me first and foremost, I ask myself, “Do I need this?” “Is this something I’m excited about?” “Would I use this?” Then everything else comes down to who I’m partnering with. You want to make sure that you are aligning with great people and I like to find people that know a lot more than me in a particular area. So, I leave my ego at the door day one and I say let’s do this together.
Castrillon: Can you describe the mission behind FAB-U-WISH and how it got started?
Rancic: FAB-U-WISH is something that came to me right after I had a double mastectomy. I had gone back to work at E! and for the first time in a long time I was getting my hair and makeup done and putting on a cute outfit. I remember looking in the mirror and recognizing that face in the mirror again. It was really therapeutic and empowering for me, so I wanted other women to share that feeling. That’s when I teamed up with The Pink Agenda, a partner of the Breast Cancer Research Foundation. We grant wishes to women who are going through breast cancer treatment. Whether it’s makeovers or weekend getaways we will do anything to just brighten someone’s day because I know how powerful that is. What’s nice is you forget about the breast cancer for a while and you can just be the person you were before the diagnosis. That was such a pivotal point for me in my recovery and that’s where FAB-U-WISH came from.
Castrillon: I know your parents immigrated to this country to pursue the American Dream. How did that experience influence your perspective and how you approached your career?
Rancic: My dad is a huge inspiration to me. He is a master tailor from Italy and at 82 years young has a beautiful men’s clothing boutique called Depandi. He’s worked in a tailor shop since he was 11 years old and is just an incredible man who loves his job. Having him as a role model certainly impacted my life and my entrepreneurial spirit.
The conversation has been edited and condensed for clarity.